Fundamentally Business niche marketing

Finding a Niche Market

When it comes to starting an Internet business, most people don't know where to begin. The internet is an enormous place filled with opportunities. But choosing your "niche"can be overwhelming to say the least.
But there are ways to lessen the burden and put you on the right path to success

.Building a business on the internet is just as real as in the brick and mortar world. In many ways it's easier once you have a good system in place. But that doesn't mean you should skip the most basic decision of what your business has to offer and if this is a viable business to have.

As a starting point, I have written a 100+ page PDF guide. It's yours free to download and read Business Planning Guide. After reading the guide and understanding to concept of target marketing you can zero in on niche marketing and decide what niche market to go after.

You can't be everything to everybody!

Why target a niche rather than a large broad market?
Well, for one thing it will give your site a purpose and focus. Anyone coming to your site will be able to instantly identify what it's about.

You'll also have a much easier time getting a decent ranking in the search engines because your keywords will be more specific which means less competitive. And, if you do a pay per click campaign, specific keyword phrases are always cheaper than the broader general keywords.

Using highly targeted keyword phases will also bring much more qualified traffic to your site. You may have less traffic but it will be more qualified which means your conversion will be much higher. Which would you rather have, a site that gets alot of traffic but has no sales or a site with half as much traffic but consistently makes sales?

Here's how to find a niche market:

1.) Ask yourself some questions. What do you already know alot about or have a passion for? This can be anything at all.

2.) Do some research to find out if people are looking for this type of information or topic.

Overture Keyword Selector Tool which lets you type in a keyword and see how many times it was used in a search. .

Wordtracker provides the same type of service but offers tools to organize all your keywords so you can later upload them into a pay per click campaign or use them on your website.

If you want to do some serious research then check out Nichefinder. This software not only lets you know what people are searching for but also does a supply and demand analysis so you'll also know how much competition is already out there.

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Here's an article By Rob Taylor (Megastep International ) a visit to his website would be worth your while

Find Your Niche & Follow It

Mark Twain once said: "Find out where the people are going and get there first".

With the advent of the internet you can certainly find out what folks are wanting. Being the first at the front of the line to bill them might not be quite so easy.

But there are ways to find out if there's an existing hungry crowd for your information product, and more importantly a crowd with pockets bulging with cash to give you.

In this article I'm going to share some tips that will save you much heartache from chasing after the wrong market.

Firstly I believe that it is very important that what you sell interests you, otherwise you sign up for a life of struggle and worse... Boredom!

Motivating yourself to sell something you have no interest or belief in is soul-destroying at the best of times, so don't do it.

Just because *rubber cat suits* is your thing doesn't mean the rest of the planet digs them at all. I mean that's a pretty small niche with less than 560 searches performed a month. Yes I did actually go and check out the stats for it.

One of things I've found in this marketing-malarkey is that I am able to explore interests that I simply don't have the time or inclination to actively get involved in.

Take archery, I can twang a bow as well as the next man, and have done for the past couple of years. But the idea of traipsing off to all those shows every weekend, predominantly talking a load of rubbish just doesn't do it for me.

BUT sell this bunch of Robin Hood wannabees an infoprod, and I'm game. Seriously though, I love archery, it's one of the few sports the British government hasn't actually tried to ban... yet!

And that brings me to my point... What do you have an interest in that also has a large number of people willing to do what I call *the wallet flip*. You need to be looking for markets where the folk won't even blink at spending $100 a year on the products you will be selling.

OK time to take some action:

Draw up an initial list of 10 of your interests.

Scan your bookshelves to see what reference books you've bought in the past, and on what subjects or hobbies.

Pay attention when folk you meet start talking abouttheir hobbies, their passions.

Pop down to your local magazine store and see what interests are being catered to.

Can't be bothered to pad down to your local store, then click over to http://www.mediafinder.com and do some searches.

Buy a stack of these magazines and go through the classified ads with a highlighter. Call up the ones you've circled and ask for their information packs. Make a note of which ones you've called and see how soon the information arrives. How are they selling?
Good, bad, OK? Could you improve on thequality of what they are offering? Over five to six issues how many of the adverts are repeated? Make a note and watch that market like a hawk. If they weren't making money the ads wouldn't be running.

Hop over to eBay to research all the different sub-categories. Which ones are active? Which ones are commanding high prices?

Are there any discussion forums related to your potential market? Buzz over to http://www.forumfind.com and do a search.

This is just the beginning. Until the next article I want you to start paying attention to what people are interested in. This can simply be as easy as listening to folk banter when they're in the checkout line.

Scan the news, open your eyes and mind to opportunities. You'll be amazed at how your brain kicks into "selective perception". Don't know what that is?
Ever bought a car and then suddenly you notice the whole planet is driving the exact same model. It's like everyone decided to buy the car YOU just bought. Well that's "selective perception" at work.

Same thing happens when you actively go hunting down niche markets... actually it can work great for an awful lot of other things... building keyword lists is another example, and another story.

Rob Taylor Sign Up for His Free Internet Strategies Newsletter

http://www.megastep.com/

Megastep International
London, United Kingdom