How To Build Massive Keyword Lists

As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.

Why?

Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he's talking about, over 50% of the 200 million searches
performed a day have never been searched before. He also said: "When performing a search most surfers give a 2-4 word query".

So here are my top 18 recommended ways to build massive keyword lists:

1. Visit your competitor's web pages and look in the title and meta tags.

2. Search for brand names in Google's Sandbox. This will return additional keywords that searchers entered when using the brand name. You can also enter regular keyword phrases and get related keyword phrases that have been searched on Google.

3. Look over your past customer testimonials, and see if there are any keywords you can use. This strategy lets you get inside your customer's mind to produce more market centric keywords.

4. Consider synonyms. A synonym is a word having the same or nearly the same meaning as another word or other words in the language. Enter your keywords into Roget's Theasaurus for a list of related synonyms. Also visit LexFN.

5. Think of singular and plurals keywords.

6. What about verbs? Example: Ride, rode, ridden, ridding, rides.

7. Use hyphenation and variations. Example: off-shore, offshore, off shore

8. Consider domain names. Many people enter domain names into the search engines rather than their browser address bar. Example: cnn.com. In July 2004 cnn.com was searched 633677 times on Overture.

9. Get books on your subject and use the terms in the index and glossaries to grow your keyword lists.

10. Download a free copy of Weblog Expert Lite. Then ask your web host how to download your raw stats files. Run them through the software and you will then discover every possible keyword combination that surfers have used to find your website.

11. Use Wordtracker. What does Wordtracker do? "…helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered." Wordtracker is an essential tool to use.

12. Then go to the Overture Keyword Suggestion Tool. Enter in a keyword and Overture returns all the prior month's searches that include your phrase. The problem with the Overture tool is that it doesn't give you the exact way that the search was entered. This is why it is essential to use a tool like Keyword Tumbler to generate the maximum possible number of keyword combinations that a user might enter a search phrase into the engines.

13. Use abbreviations and misspellings. A good misspelling tool is Misspelled Keywords.

14. Use acronyms. An acronym is a word formed from the initial letters of a name. Example: due diligence becomes DD. A good acronym generator is Acronym Finder.

15. Combine your keyword phrase into one word. Example: strawbale houses => strawbalehouses.

16. Use "space" and "+" with keywords. Example:
- strawbale+houses
- strawbale +houses

17. Visit Crossword Compiler and download their demo software. Plug in your keywords and discover a multitude of additional words.

18. Once you have your list compiled visit Keyword Tumbler and download the free software. Put your keywords into a text file and then let Keyword Tumbler generate multiple variations of each keyword phrase you have… instantly!

It does this simply by mixing the words in each phrase around. Example: "horses for sale" generates a list like this...

horses for sale
horses sale for
for horses sale
for sale horses
sale horses for
sale for horses

As Perry Marshall, author of the Definitive Guide to Google AdWords said at a recent seminar: "Every combination of keywords that somebody could conceivably type in on Google is a market."

I hope you have found this advice useful? It's the exact same procedure I use everyday when fighting the pay-per-click wars.

About the Author
Rob Taylor has been marketing online since 1996. He's sold anything from books, debit cards, security products to art prints. Take advantage of his battle tested marketing strategies that could quietly make you five figure cash

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Keyword Workshop Report

Keyword Optimization

Keyword Optimization means modifying, or optimizing your webPAGE to make it more appealing to search engines for your chosen keywords. Each page of your site should be optimized for a different search phrase or two.
These are areas to concentrate on:

* TITLE - Start with your keyword. Don't use the exact same title for each page.
* META DESCRIPTION - Use your keywords, AND be descriptive. People often decide whether to visit you based on your description.
* META KEYWORDS - Use your keywords, but don't repeat them too often. Search engines may consider it spamming, if they bother to use this section. Don't put words here that are not part of your main text.
* H1,H2,H3 headings - Use your keywords.
* IMAGE ALT - Use your keywords to provide alternative text describing your images.
* P - Use your keywords in your first paragraph, and sprinkle them through the rest of the page.
* A HREF - Use your keywords in your link text and link filenames and sub-directory-names. Eg meaningful-domain-name.com/directory-name/file-name
Make your pages content-rich - use your keywords liberally throughout the page.
Most search engines will give you tips on good practices, and what to avoid, in their webmaster or submit sections.
As many people know nothing about optimization, if you use your keywords in the above parts of your website page, you will be doing better than the majority of websites.
Analyse your page to see how much you actually used your keywords. Around 3-10% density is a good target. You can check your keyword density:
for single words, at KeyWordCount
for phrases at KeyWordDensity
Or else you could just analyze your competitors sites to see what they are doing in terms of keyword count and incoming links.
Make sure your page is still understandable and that visitors will want to return. Write for people first, then search engines.
Use synonyms for your search words. This will tell the search engine spiders that the rest of your page matches your targeted search phrase.
Link outwards to an authority site on your subject. Especially a government or organization. To prove that your site truly is an information site, which is what people and spiders really want.
The Google Poodle attempts to predict how Google will view your page. This is excellent - I didn't realize my image alt code could make things look so different. Try it here