Unleash the Potential Marketing Power Of The eBook: Explode Your Profits By Giving It Away!

Sound ridiculous? Think again! Free eBooks can be a great tool for drawing traffic to your web site. Imagine this for a moment...

Let's say you decide to create an eBook to be used as a promotional tool. You pack it full of information that your market is interested in along with plugs for your products and services. Then you make it available on your site free of charge. People LOVE free stuff, so a good portion of the visitors who pass through your web site snap up the eBook.

These people read your eBook and are impressed by the quality of information that you've provided them with. They come back to visit your site again because you've established yourself as an expert in your field. Now they are even more interested in your products because you have gained their trust. Perfect! So, you are now drawing repeat visitors with a strong inclination to buy.

But it gets even better! These folks are so impressed by what you've shared with them in your free eBook that they pass the eBook along to friends, family, and business associates. Those who receive the eBook take the time to peruse your information because someone they know and respect gave it to them. They trust that you are legitimate because a friend recommended you, so they are easily persuaded to visit your site. Great!

By developing an eBook that contains valuable information and then giving it away for free, you are magnetizing your site! People will be drawn back again and again... and they will share your eBook with friends who will also want to check out your site. To further increase your exposure, you might even consider submitting your eBook to a few freeware or shareware sites.

Another great way to use eBooks to capture names and e-mail addresses is by offering a free eBook to each new e-zine or newsletter subscriber. Talk about an incentive to signup! Plus, once people have read your eBook and established a relationship with you, they are going to be much more receptive to any information or sales material in your newsletters... as opposed to simply deleting it from their mailbox!

Contests are another way that you can do this… In order to enter, people must provide you with their name and e-mail address. In return, you offer them the chance to win your highly valued eBook! It's a perfectly legitimate way to initiate the kind of contact that sales are made from!

You see, the power of this technique lies in its subtlety. When people are reading your eBook, they will let their guard down! Because the information is free, they are not worried about being "had" or caught up in some kind of scam. As a result, it is very easy to establish credibility and rapport... and to establish yourself as an industry expert! People become interested in visiting your web site to learn more about your products and services because you have developed a relationship with them.

Believe it or not, you can even be so bold as to ask the reader why he/she did not buy your product. Does this sound a little pushy? Well, what do you have to lose? You are dealing with someone who has visited your web site AND downloaded your product information! This is the perfect opportunity to ask someone who has seen all that you have to offer to make a purchase!

 

Put Your Best Sales Pitch On Your Potential
Customer's Computer Permanently!

How excited would you be if I told you that you could literally install your best sales person, giving their best sales pitch, right on to your potential customer's computer? Pretty excited, right?!

So how can you do it? It's simple! By using eBooks! With the new, state of the art technology that I am going to share with you, you can now build eBooks that include some pretty fabulous Audio and Video presentations.

I don't want to give away too much information just yet... I don't want to ruin the surprise that is coming a bit later! But at this point, I CAN tell you that you now have the ability to package up your best sales person giving a dynamite pitch into an Audio or Video presentation, ready to be installed right onto your potential customer's computer.

Let's face it… nothing sells quite as well as a really good sales pitch from one of your top sales people. So imagine the power of being able to capitalize on their talents and start closing sales even when they are not at work.

These days, I find it amusing when I get off the phone with a company trying to sell our company their products. Generally speaking, the call ends with "I will send you some more information". Then, about three weeks later when I have already found another company, an information package shows up in the mail with a few stale brochures and a reiteration of exactly what we discussed on the telephone.

Doesn't sound like a great way to do business, does it? Unfortunately, everyday hundreds of thousands of businesses continue to snail mail their packages and brochures, hoping that theirs will be the first to arrive.

What is the solution to this ineffective and expensive way of doing business? Simple! Start creating interactive, highly effective, customized brochures and sales presentations using eBook technology!

In case the advantages of packaging your brochures, product catalogs, and sales presentations are not obvious yet, I will list them for you…

Free, Instant Delivery via E-mail! By putting your sales brochures or presentations into eBook format, you can avoid snail mailing hard copy brochures to potential clients. It is much more effective to instantly e-mail your sales material when your conversation is still fresh in their minds... instead of three weeks later when they don't remember your company and have already found someone else to make the purchase from.

Extremely Cost Effective! When you package your brochures in eBook format you only pay for the time it takes to design it once. Never again do you need to worry about bargaining with the printers... or wasting valuable advertising dollars on brochures that need to be thrown out each time you add a new product or make important changes. Making adjustments to your eBook is quick, easy, and free!
Completely Customize Your Presentation In 10 Minutes Or Less! Nothing is more effective than a presentation customized for your potential clients! Using eBooks, you now have the ability to simply drop the client's logo into key areas of your brochure. Then, taking only a few minutes to compile the customized eBook, you have a professional presentation geared to impress that particular client.

Flashy, Interactive, Attention Grabbing Presentations! By creating your presentation in eBook format, you can add stunning graphics, dazzling animation... even sound effects! Which do you think is going to be more effective: a glossy brochure... or an interactive eBook presentation that includes extra bells and whistles?

Instant Gratification! By placing your presentation in eBook format, you give your clients the ability to contact you with the simple click of a button. In the past, potential clients were forced to look up your phone number, get to their phone, and make the call. Just imagine all of the potential sales that you lose in this process to little distractions along the way! By placing links throughout your eBook presentation you make it quick and easy to contact you with any questions or concerns... giving you the important opportunity to close the sale!

eBooks are easy to use! Navigation through the eBook is a snap because it looks like you are using a scaled down version of a web browser. As a result, it's a breeze to use for anyone who has ever used the Internet because the customer is essentially surfing through your publication! Features such as "Back", "Forward", and "Search" are available to make viewing the eBook extremely straightforward.

eBooks allow you to present a top quality, professional presentation at very little cost! In the past, only the IBM's and Microsoft's of the world could afford the technology that it took to design this kind of presentation. NOW, however, you can do it at almost NO COST! The eBook Pro software provides the kind of versatility that will allow you to be as creative as you like.

Just imagine the power of being able to send potential customers all of the information they need to make an informed decision... within seconds of their request!

If you were selling golf clubs, you could send them videos of the clubs in action... within minutes of their request! You could send them graphs containing all of the statistics they need... You could send them audio or video testimonials from past clients... You could send them an interactive list of frequently asked questions... The possibilities are nearly endless! But your basic goal is to catch the consumer while they are still in the buying mode! eBooks make this once impossible feat really easy to do!

Until the birth of eBooks, we were stuck with the drab and boring conventional brochures, long and drawn out sale pitches over the telephone, and huge costs and overheads…. even if you never made a sale! eBooks remove these barriers entirely, making it easier than ever before to approach your potential clients with a professional sales presentation... and close the deal with a bang!

Like I said before, whether you are running an online or an offline business, eBooks will be a killer addition to your arsenal of marketing weapons!

Do NOT underestimate the power of this marketing strategy! I want everyone to give it a shot. Even if you want to continue using traditional brochures, this is a great way to test sales copy before you spend thousands of dollars at the printers! Put it in an eBook and test it out…. what have you got to lose?!