That’s
how many times I’ve been asked
“Where can I find hot product
ideas to write about in my next eBook?”
Really.
I’ve been keeping count. :o)
OK, so it’s probably not quite
that many times, but you get the idea.
I
get asked that question a LOT.
And
so, I’ve decided to share my
favorite “idea hangouts”.
That’s right … “idea
hangouts.” It’s been my
experience
that there are specific places where
hot product ideas are
always gathered. I call them “idea
hangouts.”
Idea
Hangout #1
One
of the “idea hangouts”
that I’ve identified is
Amazon.com
Amazon.com
is the web’s largest bookstore.
It’s
also a community center for new product
ideas. I use it as one of my top brainstorming
resources. Again and again I visit
this site to come up with topics to
write about.
What
makes Amazon.com so useful as a research
tool for getting new ideas is their
searchable database of books. There
are thousands of great ideas lurking
in there if you just know how to use
it.
And
that’s what I’m here for.
:o)
I’m
going to show you how to find hot
product ideas with Amazon.com anytime
you want.
It’s
really a matter of three simple steps
…
STEP
1 : Decide Upon A Broad Category.
When brainstorming ideas, you must
begin with a broad category to work
with. Some examples might be: weight
loss, marketing, dating, travel, baseball.
So,
you need that ahead of time. Figure
out a broad subject that you know
is popular (I.E. You know that losing
weight is ALWAYS going to be a popular
subject, as is “making money.”).
As
an example for this article, I’m
going to choose GOLF.
STEP
2 : Search Amazon’s
Database. After picking your broad
topic to research, it’s time
to visit Amazon.com.
Specifically,
you’re going to SEARCH their
database of books they are selling.
Upon
arriving at their site, locate their
SEARCH form. At the time of this writing,
it was in the upper left hand corner
of their main page. Pull the menu
down and select BOOKS from the options.
In
the space provided, type in whatever
broad category you chose. I’d
type in “Golf”. (You don’t
need quotation marks)
If
you did indeed start with a broad
category, then hundreds (or even thousands)
of book listings should appear as
a result of the search.
STEP
3 : Brainstorm Ideas From
The Listings. Let the brainstorming
session begin! Now it’s time
to look at the books that are listed
and write down as many possible ideas
as you can find.
Look
for the different TYPES of books written
about the subject, identifying different
THEMES, STYLES and SUBCATEGORIES.
Let’s
look at an example …
When
I searched for “Golf”,
I was able to immediately spot dozens
of great ideas. Here are a handful
…
1.
Becoming a better golfer. There are
many golf books available in this
area, covering everything from “A-Z
of Golf Shots” to specific topics
such as “Improving Your Short
Game.” There were lots of different
themes from “learning to break
100” to “shaving 10 shots
off your score” to “7
shots that will change your golf game
forever.”
2.
Guides to Golf Courses. Again, we
have many different ideas here. Specific
golf guides like “Florida golfing”,
“golfing in Tennessee”
and “golfing the Robert Trent
Jones trail” appear, as well
as books on “the best golf courses
in America,” “best kept
secrets: great golf courses you’ve
probably never played,” and
“golf vacation guides.”
3.
Profiting from Golf. More ideas pour
in with “opening a golf repair
business,” “becoming a
golf retailer,” “learning
how to caddy” and “buying
& selling used golf clubs.”
What about “running an online
golf auction”, “organizing
a golf tournament for profit”
or even “writing information
products about golf!”
4.
Golf and Business. There are millions
of dollars in business deals negotiated
on the golf course every single year.
And there are books available to teach
folks how to get it done. “How
to negotiate business deals during
golf outings,” “Legal
golf tax deductions for businesspeople,”
and “business seminars and golf:
how to mix training and fun for maximum
profit” are just a few more
ideas worth exploring.
5.
Golf Products. My, my, my there are
so many ideas floating around in here!
Everything ranging from reviews of
the latest golf equipment to ratings
of golf courses to discounts on golf
packages. Resource guides to finding
the best deals on golfing products,
how to negotiate discounts, and how
to find the best products for your
specific golf game also come to mind
as product ideas.
One
Broad Category (Golf)
+ Amazon.com Searchable Database of
Books= 28 Potential Product Ideas
See
how easy that was? I found TWENTY-EIGHT
potential new product ideas (and there
were MANY MORE that I didn’t
mention in this article) from a simple
brainstorming exercise using ONE “idea
hangout.”
There’s
got to be a best-seller in that bunch
somewhere. And certainly with a little
“mix -n- match” I can
come up with a hit product with these
ideas.
Not
bad, eh?
So,
now it’s YOUR turn. It’s
a simple system for coming up
with product ideas anytime you want.
Like
right now.
Jimmy
D. Brown is the co-author (with Ryan
Deiss) of
“How to Create Best-Sellers
Online”. Find out even more
“idea hangouts” and grab
7 FREE already researched
product ideas at
http://hop.clickbank.net/hop.cgi?fozzie/cbsellers
How
to Make More Money With Information
Products Than Ever Before By Using
Three Powerful NO COST Tools
By
Jimmy D. Brown of “How to Create
Best-Sellers Online”
It’s
all under your control.
If
you sell information products and
want to make more money with them,
there’s good news: It’s
all under your control.
That’s
right, you can make more money with
your
information products simply by doing
something that you
have the power to do. It’s not
dependent upon anyone else. It’s
up to you.
Let
me explain …
While
there are a lot of different aspects
of selling information products, there
are really only two ways to make more
money with them …
Sell More-Refund Less
Really,
it’s pretty much that simple.
In
order to make more money with information
products you need to either SELL MORE
or REFUND LESS.
Or,
better still, do BOTH.
Now,
in the many years I’ve been
selling information products, I’ve
found there are three powerful tools
that will help you do just that.
You
can use these three tools to SELL
MORE by using them on your classified
ads, solo mailings, sales letters,
autoresponder messages and virtually
any sales tool.
You
can also use these three tools to
REFUND LESS by applying them to the
information products you create. Care
to find out what they are?
Read
on …
Three Powerful Tools
What
makes these tools so powerful is a
combination of important benefits
* They don’t cost a penny to
use.
* They work over and over again.
* They are under your control.
In
fact, you already have them.
These
three powerful tools are WAYS TO USE
WORDS.
Tool
#1. Education. When it comes to information
products, nothing comes close to the
power and profitability of educating
your readers.
I’m
talking the distance between the planet
Pluto and the computer screen you’re
now staring at.
Not
even remotely close.
Content
is king. Nobody else gets to wear
the crown or sit on the throne. Content
rules the land of information products.
So,
first things first, you gotta give
your readers information that educates
them. You gotta teach them something.
Do
this in your promotion tools (ezine
articles, reports, sales letters,
etc.) and you’ll have readers
thinking “This person knows
something … I better take a
closer look.”
You’ll
SELL MORE.
Educate
customers in your information products
and show them how to produce results
in their own lives and you’ll
make them happy, satisfied customers.
You’ll
REFUND LESS.
Tool
#2. Entertainment. To be completely
honest, it’s not enough to solely
provide content. Even if it’s
good content, that won’t always
get the job done.
Think
of it this way: your high school civics
teacher provided you with (too much)
content in a single 55-minute class,
but would you really buy anything
from him?
Maybe
a hall pass or a set of earplugs,
but that’s about it. :o)
Nobody
likes to read BORING content. We turn
off boring television programs, we
fall asleep reading boring books and
we keep our credit cards tucked firmly
inside our pockets when we read boring
sales letters, ezine articles, solo
mailings or special reports.
Make
it fun. Make it entertaining. And
you can do that by using …
* Illustrations
* Funny stories
* Analogies
* Outrageous statements
I
once wrote an article entitled “I’ll
Swallow A Live Grasshopper If This
Doesn’t Boost Your Website Traffic”.
Do
you think anyone read it? Ask yourself
this: would YOU like to read it?
We
love to have a good time, and there’s
no reason why you shouldn’t
apply that reasoning to your writing.
Keep
readers interested as they consume
your promotion materials by entertaining
them.
You’ll
SELL MORE.
Help
customers enjoy reading page after
page of your product by entertaining
them.
You’ll
REFUND LESS.
When
you add entertainment to education,
you’ll make more money with
information products ……
faster than you can say “ “LIVE
GRASSHOPPER.”
Tool
#3. Emotion. Whether it’s outrage
over an injustice, excitement over
a success or piqued interest over
a possibility, our emotions drive
us.
Few
decisions are based on intelligent
analysis, but rather on emotional
response. Few actions are based on
accurate data, but rather on impulsive
feelings.
We
are emotional people. And there is
no stronger proof of that than to
watch what we do and to listen to
what we say.
Your
job is to get us emotional. Feel us
with hope. Empower us. Give us courage.
Motivate us. Issue a challenge. Inspire.
Get us to do something.
That’s
what we really want. More than education,
more than entertainment – we
want someone to compel us to do something
to make our lives better.
And
the power and profits go to the ones
who can do that.
Fill
readers with hope and expectation
with your marketing materials.
You’ll
SELL MORE.
Give
your customers confidence and enthusiasm
as they read chapter after chapter
of your information product.
You’ll
REFUND LESS.
Conclusion
If
you want to make more money with information
products, then you CAN do it. You’re
in charge. It’s under your control.
Education.
Entertainment. Emotion.
Three
powerful tools that lead to incredible
profits.But, only if you use them.
Some
will read this article and discard
it like they have done with countless
others. And some will get busy.
I
think you’ll be one of the few
who will make more money. Prove me
right.
Jimmy D. Brown is the co-author
(with Ryan Deiss) of “How to
Create Best-Sellers Online”.
Discover the incredible secrets to
putting together your own runaway
hit product to sell on the Internet
at
http://hop.clickbank.net/hop.cgi?fozzie/cbsellers
How
to write e-Books and profit!
Electronic
books or, e-books, are extremely popular
right now for a number of reasons.
They sell information and do it in
a form that is easily and immediately
accessible. Order your e-book over
the Internet, pay for it and download
it in a matter of minutes.
If
you’re investigating the possibility
of writing an e-book, keep in mind
that information is big business.
Not just any information but specific,
rliable information that will keep
readers (customers) up-to-speed with
today’s technological changes.
A lot of the information you provide
will also be just good “old
fashioned” common sense.
Give
your readers a logical plan within
which they can reach the goals outlined
in your book, just don’t give
them a rehash of an old idea.
As
with any new project there is a certain
amount of research that has to be
done. First, to see what has sold
in the past through researching the
search engines and sources like ClickBank,
check out the services of Wordtracker
to find out what subjects people are
interested in. While researching what
has sold in the past is helpful, your
true success lies in finding something
new to write about. That is why you
have to target a specific market.
By
writing to a specific target market
it will make it easier to reach potential
customers because you know where their
interest lie and what activities they
participate in. Your e-book can be
around 50 -200 pages in length, depending
on the subject and the number of pictures,
charts and other graphics included.
The
benefits to you for writing, publishing
and marketing your own e-book is the
creation of a stream of “passive
income” that can last for months
and even longer. Your book is also
published immediately without the
waiting associated with traditional
publishing methods. Electronic publishing
also allows you the flexibilility
to respond to your readers comments
and easily make adjustments to future
copies of your book.
You
need to market your e-book, the orders
won’t automatically come rolling
in. Your own Web site is a good place
to start but other options include
•
Joint Ventures
• Pay-per-click search engines
• Ezine advertising
• Ezine articles
• Affiliate programs
• Online bookstore
• Online directories
• Forums
For
more information on how you can write,
publish and market your own e-book
visit the Web site listed next to
get the scoop from syndicated newspaper
columnist, Jim Edwards and, master
copywriter, Joe Vitale
Read
more here
