It’s
all under your control.
If
you sell information products and want to make more
money with them, there’s good news: It’s
all under your control.
That’s
right, you can make more money with your
information products simply by doing something that
you
have the power to do. It’s
not dependent upon anyone else. It’s up to
you.
Let
me explain …
While
there are a lot of different aspects of selling
information products, there are really only two
ways to make more money with them …
Sell More-Refund Less
Really,
it’s pretty much that simple.
In
order to make more money with information products
you need to either SELL MORE or REFUND LESS.
Or,
better still, do BOTH.
Now,
in the many years I’ve been selling information
products, I’ve found there are three powerful
tools that will help you do just that.
You
can use these three tools to SELL MORE by using
them on your classified ads, solo mailings, sales
letters, autoresponder messages and virtually any
sales tool.
You
can also use these three tools to REFUND LESS by
applying them to the information products you create.
Care to find out what they are?
Read
on …
Three Powerful Tools
What
makes these tools so powerful is a combination of
important benefits
* They don’t cost a penny to use.
* They work over and over again.
* They are under your control.
In
fact, you already have them.
These
three powerful tools are WAYS TO USE WORDS.
Tool
#1. Education. When it comes to information products,
nothing comes close to the power and profitability
of educating your readers.
I’m
talking the distance between the planet Pluto and
the computer screen you’re now staring at.
Not
even remotely close.
Content
is king. Nobody else gets to wear the crown or sit
on the throne. Content rules the land of information
products.
So,
first things first, you gotta give your readers
information that educates them. You gotta teach
them something.
Do
this in your promotion tools (ezine articles, reports,
sales letters, etc.) and you’ll have readers
thinking “This person knows something …
I better take a closer look.”
You’ll
SELL MORE.
Educate
customers in your information products and show
them how to produce results in their own lives and
you’ll make them happy, satisfied customers.
You’ll
REFUND LESS.
Tool
#2. Entertainment. To be completely honest, it’s
not enough to solely provide content. Even if it’s
good content, that won’t always get the job
done.
Think
of it this way: your high school civics teacher
provided you with (too much) content in a single
55-minute class, but would you really buy anything
from him?
Maybe
a hall pass or a set of earplugs, but that’s
about it. :o)
Nobody
likes to read BORING content. We turn off boring
television programs, we fall asleep reading boring
books and we keep our credit cards tucked firmly
inside our pockets when we read boring sales letters,
ezine articles, solo mailings or special reports.
Make
it fun. Make it entertaining. And you can do that
by using …
* Illustrations
* Funny stories
* Analogies
* Outrageous statements
I
once wrote an article entitled “I’ll
Swallow A Live Grasshopper If This Doesn’t
Boost Your Website Traffic”.
Do
you think anyone read it? Ask yourself this: would
YOU like to read it?
We
love to have a good time, and there’s no reason
why you shouldn’t apply that reasoning to
your writing.
Keep
readers interested as they consume your promotion
materials by entertaining them.
You’ll
SELL MORE.
Help
customers enjoy reading page after page of your
product by entertaining them.
You’ll
REFUND LESS.
When
you add entertainment to education, you’ll
make more money with information products ……
faster than you can say “ “LIVE GRASSHOPPER.”
Tool
#3. Emotion. Whether it’s outrage over an
injustice, excitement over a success or piqued interest
over a possibility, our emotions drive us.
Few
decisions are based on intelligent analysis, but
rather on emotional response. Few actions are based
on accurate data, but rather on impulsive feelings.
We
are emotional people. And there is no stronger proof
of that than to watch what we do and to listen to
what we say.
Your
job is to get us emotional. Feel us with hope. Empower
us. Give us courage. Motivate us. Issue a challenge.
Inspire. Get us to do something.
That’s
what we really want. More than education, more than
entertainment – we want someone to compel
us to do something to make our lives better.
And
the power and profits go to the ones who can do
that.
Fill
readers with hope and expectation with your marketing
materials.
You’ll
SELL MORE.
Give
your customers confidence and enthusiasm as they
read chapter after chapter of your information product.
You’ll
REFUND LESS.
Conclusion
If
you want to make more money with information products,
then you CAN do it. You’re in charge. It’s
under your control.
Education.
Entertainment. Emotion.
Three
powerful tools that lead to incredible profits.But,
only if you use them.
Some
will read this article and discard it like they
have done with countless others. And some will get
busy.
I
think you’ll be one of the few who will make
more money. Prove me right.
Jimmy D. Brown is the co-author (with Ryan Deiss)
of “How to Create Best-Sellers Online”.
Discover the incredible secrets to putting together
your own runaway hit product to sell on the Internet
at
http://hop.clickbank.net/hop.cgi?fozzie/cbsellers
