SEO themes, what is your site really about?

By David Callan akamarketing.com

These days I’ve been advising a lot of my clients to have their 3 or 4 core keywords present a couple of times not just on the page they are hoping to rank well for (most often the home page) but to also have occurances of them spread out over a couple of pages and thus in their site in general. What this does is allow Google to see a website as a whole with a central theme running through it.

Themes of course are nothing new to the search marketing industry, however many SEO consultants will still simply talk about page relevancy (sometimes referred to as keyword density) and not relevancy of a site as a whole. I believe themes are important to search engines like Google because ‘faking’ relevancy for a website is a lot harder and more involved than ‘faking’ it for a single page. I use the term ‘faking’ here to basically refer to optimisation of a sites content, which lets face it folks is unatural. This for Google all comes down to their desire to provide the best and most natural (and naturally deserving) search results.

A websites core topic or theme can also be established (or more correctly reinforced) by Google and the other search engines by examining component words of all incoming links to a site. Imagine for example akamarketing.com got 40 links distributed with 4 different anchor texts such as ’search engine marketing’, ’search marketing’, ’search engine optimisation’, ’search engine marketing Ireland’. Certain words appear constantly throughout all or most of these anchors and thus suggest that overall my site is about ’search’ and ‘marketing’ more so than it is about ‘optimisation’ or ‘Ireland’.

Taking themes into consideration when your conducting SEO for a website is not hard, personally I just like to use the ‘What Googlebot sees’ feature within the ‘Statistics’ section of Google webmaster tools located at http://www.google.com/webmasters/. The information here is from the horses mouth and as such is very accurate. Below is two screen samples for what Googlebot sees of akamarketing.com. The one on the left shows what words appear most often on the site, whereas the screen sample on the right shows the words which appear most often in external links to the site.

Most often appearing keywords Most often appearing words in external links to akamarketing.com

Most of my plans about what type of keywords I want akamarketing.com to rank well for revolve around SEO focused keywords and keyphrases as this is my area of expertise (alleged expertise :-) ), so by looking at the above data to ‘zoom’ in on this core topic/theme I should (hypothetical of course as finding time these days is pretty much impossible) ideally be geting lots of backlinks with words like ’search’, ’seo’, ‘marketing’ etc. to sync with my sites top keywords (in terms of keyword density) and thus make my theme more ‘believable’.

Similarly if your site was to have certain words appearing often in its external links (on the right) but not in its overall content (on the left) then I would suggest adding more of these words on X amount of pages, assuming the words in your backlinks are indeed the words you are actively targetting (for the most part they should be). X can only be determined by yourself after looking at your own data and determining where your target words ‘rank’ (in terms of overall frequency of use) already.

While themes do not allow for direct optimisation of pages for specific words or phrases I certainly do think that Google (and many more search engines) use them to ‘confirm’ or ’reinforce’ their ’suspicions’ about the topic of a page and thus they affect where it will rank for its target keywords which overlap the overall website theme. Imagine for instance two sites, siteA and siteB, which sell garden tools. siteA and siteB both have only 10 links into their home pages with the exact phrase ‘garden tools’ in the anchor text, the component words for external links will be the same. Now say that Google sees the most frequently occuring words of siteA as ‘grass’, ’flowers’, ’soil’, ‘lawn’ and ‘garden’ in that order and the most frequently occuring words of siteB as ‘garden’, ‘lawn’, ‘tool’, ‘gardens’, ‘tools’ again in that order. All other things being equal (including keyword density of both home pages) I believe siteB will outrank siteA in Google for the phrase ‘garden tools’ and many related ones too as the underlying garden theme is more obvious in siteB. As usual your thoughts, questions and rants are always welcome.

The Top 10 List of the Best Affiliate Networks
Titus Hoskins Self SEO > Affiliate Marketing Articles

First, if you're new to affiliate marketing, some preliminary explanations may prove helpful in your quest for becoming a part-time or full-time affiliate marketer.

preliminary explanations may prove helpful in your quest for becoming a part-time or full-time affiliate marketer.

What is Affiliate Marketing?

Affiliate marketing is quite simple to explain: you promote and market a product or company in return for a commission if a sale or lead is made from your marketing efforts. With online affiliate marketing you simply place your affiliate ID embedded links on your web pages and if a customer clicks
your link and proceeds to that designated company's site and makes a purchase or signs up for a service, you earn a commission.

Affiliate marketing, if done right, can prove to be a very lucrative venture. Commissions can run anywhere from a few pennies to thousands of dollars for just one click or sale. Professional marketers develop affiliate relationships with hundreds of companies and build sites to promote these companies and products.

Needless to say, the advent of the Internet has been a golden opportunity for affiliate marketers to really expand their promotions and marketing. As more as more customers choose to buy online, advertising and purchases keep increasing at a maddening pace.

To accommodate all this online ecommerce we have seen the birth of large affiliate networks, operated by large corporations. Make no mistake, affiliate marketing is big business, accounting for billions in sales and commissions.

What is an Affiliate Network?

An affiliate network is a third party facilitator which brings affiliates and companies together. It connects Advertisers (companies with products or services to sell) together with Publishers (those who display and promote these products or services) so they can do business. The affiliate network does all the tracking, accounting and payment of commissions.

The following Top 10 list of the best Affiliate Networks is compiled by an actual full-time affiliate marketer who has worked these programs for over five years. This list is subjective and based on first-hand experience. It should be seen in this light and every marketer probably will have a different list or have these in a different picking order depending on the type and nature of their marketing.

But this list of the 10 Best Affiliate Networks will give you a general rundown on these affiliate networks and how they operate.

1. Commission Junction (www.cj.com)

Now owned by ValueClick, Commission Junction was one of the first affiliate networks. It is also one of the most important with many of the Top Fortune 500 companies listed here.

CJ is an international network with excellent stats and tracking (some of the best you will find), along with regular monthly payments makes this the obvious first choice for anyone wishing to try affiliate marketing.
For those new or old at affiliate marketing, CJ also holds regular seminars and training sessions.

Most merchants offer pay-per-lead or pay-per-sale, one of the best features is the performance bonuses and incentives. As most experienced marketers will know, selling 50k to 100k each month for merchants will bring in the big incentives or bonuses.

Commissions run as high as 50% but most are in 3% to 15% range. You have the option of direct deposit for your payments. One major plus, CJ will tell you which merchants
and ads are earning the most revenue for affiliates so you can easily choose which merchants are worth promoting.

2. ClickBank (www.clickbank.com)

ClickBank is another professional affiliate network with
excellent stats and tracking. Easy to use and pays every two weeks.

ClickBank is slightly different from the other networks in that it deals mainly with digital download products. The commissions from ClickBank are usually much higher than the other networks, around 40% to 50% or more.

ClickBank has over 10,000 products but keep in mind, info-marketing products will have stiff competition from all the savvy and well established Internet marketers promoting these same products. Consider youself warned!

The most successful marketing tactic here is to first dominate your targeted niche with your blogs and sites, then find affiliate products to match your content or niche subject matter, whether it be gardening equipment, gaming laptops or Mediterranean cruises!.

3. LinkShare (www.linkshare.com)

LinkShare is another excellent affiliate network. It is one of the oldest affiliate networks on the web. LinkShare was recently acquired by the Japanese Portal Rakuten, with a price tag of $425 million.

Very good stats and reporting with their Synergy Analytics system. Many Top Fortune 500 companies are presented here so you will no trouble finding products and services to romote.
LinkShare pays commissions as they receive them from merchants - monthly checks.

4. Affiliate Window (www.affiliatewindow.com)

Affiliate Window is an UK based affiliate network which offers top brand companies and good commission rates. Pays once a month and has excellent stats.

Savvy affiliate marketers know promoting in other countries can be much easier than promoting in the American market place. Mainly because these other countries haven't become saturated with online marketers, little competition means more sales.

5. Amazon (www.amazon.com)

Amazon is another excellent affiliate network to join if you want to sell products from your site or blog. Amazon has excellent stats and the links are very easy to create and place on your web pages.

You also have the option of creating your own store with Amazon aStores. Amazon also now has context link ads and Widgets!

Commission rates are somewhat lower than the other networks but making sales thru Amazon is much, much easier. You will make more sales mainly because Amazon is a well known and trusted online company. Amazon now pays monthly.

6. Shareasale (www.shareasale.com)

Shareasale is yet another easy system to work with good stats and simple to create links. With 1,700+ merchants to choose from, Shareasale is another good affiliate network to promote.

The control panel is easy to use and the reporting is very good. Usually pays the month following your sales.

7. Google (www.google.com/adsense/)

Many won't think of Google as an Affiliate network but it does run affiliate products thru its Adsense program. Very few products but like everything from Google it is professionally run and top caliber all the way.

Please note, top marketers know affiliate links/products on their content pages will return 10 times what Google Adsense will give them. However, these marketers will also know using Google Adsense on less targeted pages throughout your sites or blogs will give you a healthy return.

Besides receiving that monthly check from a multi-billion dollar company like Google will put a smile on your face every time.

8. LinkConnector (www.linkconnector.com)

LinkConnector is a relatively new affiliate network which launched in 2004. It has Pay Per Click, Pay Per Sale and Pay Per Lead. Good stats and reporting. Worth checking out for their different types of new affiliate technology such as Direct Linking which passes pagerank along to the merchant's site.

9. CPA Empire (www.cpaempire.com)

Great CPA (Cost Per Action) network especially if you do a lot of email marketing and promotions. Geared towards acquiring leads and sign-ups but does offer other merchants as well. Good stats and reporting.

10. Independents

Individual affiliate deals with different companies which may or may not be listed with the major networks above. Your independent affiliate deals will be some of your most lucrative since you can sometimes work out separate private commission rates and bonuses. Aim for residual income here. Don't ignore this aspect of affiliate marketing as it will pay the highest dividends.

Keep in mind, all the above affiliate networks are iddlemen,
they come between you and the merchant you're promoting. For affiliates with a proven track record, who have shown they can deliver the customers and sales, a private deal cutting out the middleman/fees can prove very beneficial for both parties. If you're fortunate enough to become known as a super affiliate, these private deals will become more common and more profitable.

Professional affiliate marketers use all of the above networks to create multiple income streams from their marketing efforts. In the process, they build a healthy monthly income for themselves and their families. There is no reason why you can't do the same.

The author is a full-time online marketer who has numerous websites, including two sites on Internet marketing. For the latest and most effective web marketing tools try: Internet Marketing Tools

Or why not try these excellent free training manuals and videos:
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Copyright © 2007 Titus Hoskins.